BOSTON-BASED UNO'S TO SPONSOR NESN'S "RED SOX GAMEDAY LIVE"
Local restaurant chain shows support for the home team by sponsoring the pre-game shows for the 2011 baseball season
Boston, Mass., May 3, 2011 - Boston-based UNO's (www.unos.com), the casual dining restaurant with a focus on both indulgent and delicious and nutritious dining options, is teaming with NESN as the presenting sponsor for all of the regular season "Red Sox GameDay LIVE" pre-game shows which air 30 minutes before every NESN televised game.
Uno's strategic partnership with NESN aligns with the Boston-based casual dining restaurant's mission to support what their customers are passionate about.
"Everyone who lives in New England knows how much we love our home team," says Frank Guidara, chief executive officer of Uno's, a native of Boston, Mass., and a graduate of the University of Massachusetts. "Because Uno's is based in Boston and has 40 New England locations, we feel the passion that comes with being a Boston sports fan. We've found a perfect partner in NESN and are excited to be sponsoring the 'Red Sox GameDay LIVE' pregame show."
In addition to sponsoring every pre-game show all season, Uno's is delivering its delicious and nutritious food to NESN's on-air talent six times throughout the season. For those shows, viewers will see Chris Gatto, executive chef and vice president of food and beverage, prepare some of Uno's signature dishes. He will showcase both indulgent and delicious and nutritious options, which is the combination that makes Uno's unique.
"Uno's is all about balance. We value our customers and want them to have the options they deserve - both indulgent and nutritious - so we deliver intensely flavorful food and beverages no matter what they choose," says Gatto. "At Uno's, we provide an environment where people can treat themselves and treat themselves well."
Uno's also intends to make sure customers get the most out of the sponsorship by using social media channels to keep them up to date on the pre-game shows.
Uno Restaurant Holdings Corporation includes 155 company-owned and franchised restaurants located in 24 states, the District of Columbia, Puerto Rico, South Korea, the United Arab Emirates, Honduras, Kuwait and Saudi Arabia, and approximately 9,000 employees worldwide. Based in Boston, UNO's mission is to deliver intensely flavorful, delicious and nutritious food in an environment of heartfelt hospitality, and was named America's Healthiest Chain Restaurant by Health magazine. The Company also operates a fast casual concept called Uno Dué Go, a quick service concept called Uno Express and a consumer packaged foods business which supplies airlines, movie theatres, hotels, airports, travel plazas, schools and supermarkets with both frozen and refrigerated private-label foods and Uno branded products. For more information, visit www.unos.com.
NESN is owned by Fenway Sports Group (owners of the Boston Red Sox) and the Boston Bruins and is delivered to over four million homes throughout the six-state New England region and nationally as NESN National. The definitive home for fans of New England sports, NESN has consistently been one of the top rated regional sports networks in the country. In addition to award winning Red Sox and Bruins coverage, the network and its popular website, NESN.com, are dedicated to keeping fans informed and entertained with NESN Daily, a nightly sports news and information program; over 100 NESN University college sporting events annually and distinctive Original NESN Entertainment (ONE) productions.