UNO® IS "FALL OF SURPRISES" WITH NEW TELEVISION AD CAMPAIGN
STARRING CRANBERRIES AND PUMPKINS TO SPOTLIGHT LIMITED-TIME-ONLY MENU
Boston, MA, October 15, 2009 - "Helloooo short ribs!" says the pumpkin to a plate of delicious-looking short ribs. This amusing new character is just one of the "food" stars in Uno Chicago Grill's® newest television advertising campaign developed to increase awareness for the brand's limited-time-only fall menu.
The campaign, developed by Full Contact Advertising in Boston, features a deep-voiced pumpkin and a snarky cranberry in a memorable series of :05 and :15 spots. The commercials will run through mid-November in Boston, Norfolk, and Providence, although the special menu is available nationally.
"Fall means cooler weather and comfort food. We've focused on flavor in a memorable way with an array of new seasonal dishes such as boneless beef short ribs with fresh pappardelle, Kabocha pumpkin soup and pumpkin tiramisu. We also feature items with a high regard for nutrition, like our all-natural, five-grain crust harvest vegetable flatbread pizza and a power salad with sliced chicken breast, spinach, and a 'power mix' of goji berries, Thompson raisins, soy nuts, almonds, pepitas and Ocean Spray® Sweetened Dried Cranberries," said UNO® CEO Frank Guidara.
"We want customers to come into our restaurant, taste one of these new dishes, and feel they've found 'comfort central'."
For more information about UNO's fall menu, and to view the campaign, please visit www.unos.com.
Based in Boston, Uno Restaurant Holdings Corporation includes 175 company-owned and franchised full-service Uno Chicago Grill units located in 28 states, the District of Columbia, Puerto Rico, South Korea, the United Arab Emirates, Honduras, Kuwait, and Saudi Arabia. The company also operates a fast casual concept called Uno Dué Go®, a quick serve concept called Uno Express®, and a consumer foods division which supplies airlines, movie theaters, hotels, airports, travel plazas, schools and supermarkets with both frozen and refrigerated private-label foods and branded Uno products. For more information, visit www.unos.com.
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