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Press Releases Press Archive Press Kit

Uno Chicago Grill® Celebrates National Pizza Month in Boston
Defines Select Bostonians with their "Pizzanality®"

Boston, MA, September 30, 2009 - In 1943, Ike Sewell created deep-dish pizza by combining authentic Italian recipes with impressive quantities of the finest meats, spices, vegetables and cheeses to build not just a snack, but a hearty meal. Pizza has become a true American classic. But did you know an individual's taste in pizza is a reflection of their personality?

On October 1, Uno Chicago Grill® will celebrate National Pizza Month by defining the "Pizzanalities" of some of Boston's most prominent individuals. Beginning at 7:00 a.m., on October 1, a team of pedi-cabs will crisscross the city, delivering pizzas created specifically for these people, reflecting their unique personalities.

From deep-dish pizza to flatbreads, five-grain to gluten-free, each pizza was created with the individual in mind. For example, Governor Deval Patrick is the Numero Uno pizza - sausage, pepperoni, onions, peppers, mushrooms and tomato sauce. All the fixin's he needs to get the job done.

As the city's first Italian-American mayor, Mayor Menino is a true classic - pizza, that is. Crumbled sausage, chunky tomato sauce, mozzarella and Romano cheese.

"Boston is full of unique individuals," said Frank Guidara, Uno Chicago Grill chief executive officer. "National Pizza month is the perfect opportunity to celebrate this individuality by honoring some of our most prominent residents with a pizza that reflects their personality."

At Uno Chicago Grill, pizza is taken very seriously. The key to every great pizza starts with the crust. At Uno Chicago Grill, the dough is handcrafted each morning in every restaurant. The sauce, cheese and other ingredients are placed on top and then the pizza is baked to a golden brown, flaky, buttery crust.

"Deep-dish pizza is a signature item that Uno invented 65 years ago, so National Pizza Month is the perfect time for us to celebrate our history and tradition of pizza innovation," continued Guidara. "From our traditional deep-dish to gluten-free to our new five-grain-crust-flatbread, we have a pizza to satisfy everyone's tastes."

Other Bostonians honored with a Pizzanality® include:

  • Matt Siegel, radio host, Kiss 108 - the Lobster BLT Flatbread Pizza - A True Original
  • Tom Brady, quarterback, The New England Patriots - This one needs no explanation: it's the Chef's Choice Deep Dish
  • Harvey Leonard, meteorologist, WCVB-TV - A true Boston tradition - The Cheese & Tomato Deep Dish Pizza
  • Ian Bowles, MA Secretary of Energy and the Environment - Harvest Vegetable on a Five-Grain Crust Flatbread

More than 25 Pizzanalities will be delivered to select Bostonians on October 1, 2009.

About UNO:
Based in Boston, Uno Restaurant Holdings Corporation includes more than 175 company-owned and franchised full-service Uno Chicago Grill units located in 28 states, the District of Columbia, Puerto Rico, South Korea, the United Arab Emirates, Honduras, Kuwait and Saudi Arabia. The company also operates a fast casual concept called Uno Dué Go®, a quick serve concept called Uno Express®, and a consumer foods division which supplies airlines, movie theaters, hotels, airports, travel plazas, schools and supermarkets with both frozen and refrigerated private-label foods and branded Uno products. For more information, visit www.unos.com.

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