UNO® LAUNCHES NEW TELEVISION ADVERTISING CAMPAIGN FOR BEST OF SUMMER LOBSTER PROMOTION
The Creator of Deep Dish Goes "Way Deeper Than Pizza" This Season
Boston, MA, July 15, 2009 - Uno Chicago Grill® (www.unos.com) unveiled its newest television advertising campaign to increase awareness for its "Best of Summer" menu featuring lobster-inspired dishes. The campaign, developed by Full Contact Advertising in Boston, and titled, "Best of Summer, Starring Lobster," is comprised of five new television commercials featuring talking lobsters in a series of humorous vignettes.
"We are so much more than great deep dish pizza, and this new summer menu stays true to our core values of great food and beverage in a warm, inviting atmosphere," said UNO® CEO Frank Guidara. "In New England, summer means fresh seafood. The new campaign highlights a series of delicious new lobster dishes."
The campaign, which features two very funny lobsters and introduces the tagline "UNO: way deeper than pizza," launched in Boston and Providence, although the special menu is available nationally. The campaign can be seen through August 30.
For more information about UNO's summer menu, and to view the campaign, please visit www.unos.com.
Based in Boston, Uno Restaurant Holdings Corporation includes more than 175 company-owned and
franchised full-service Uno Chicago Grill units located in 28 states, the District of Columbia,
Puerto Rico, South Korea, the United Arab Emirates, Honduras, Kuwait, and Saudi Arabia. The company
also operates a fast casual concept called Uno Dué Go®, a quick serve concept called Uno Express®,
and a consumer foods division which supplies airlines, movie theaters, hotels, airports, travel
plazas, schools and supermarkets with both frozen and refrigerated private-label foods and branded
Uno products. For more information, visit www.unos.com.
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