UNO CHICAGO GRILL® ROLLS OUT GLUTEN-FREE PIZZA NATIONALLY
Positive Consumer Response Prompts Earlier Introduction
Boston, MA (January 12, 2009) - Following a highly successful market test, Uno Chicago Grill® will offer its new, gluten-free pizza nationally. Uno® is the first national casual dining chain to offer a gluten-free pizza and received very positive feedback from guests who suffer from celiac disease, which affects approximately one percent of the population1 .
In fact, word-of-mouth reaction from the gluten-free community during the northeastern market test prompted the company to advance the timetable for a national roll-out.
"Food allergies are a very serious, sometimes life-threatening, issue for many Americans," notes Uno CEO Frank Guidara. "Pizza is our signature product, and we wanted to offer a gluten-free pizza so all of our guests could enjoy it when dining at Uno."
"Consumer reaction was so positive, and the chatter so strong on gluten-free blogs and websites, that our restaurants began receiving requests to carry the new pizza," noted Richard Hendrie, senior vice president, marketing, Uno Chicago Grill. "Because the demand was so strong, we decided to pull out all the stops to get the gluten-free pizza into our 200 plus locations as quickly as possible."
Recently lauded as America's Healthiest Chain Restaurant2 , Uno has added gluten-free cheese and pepperoni pizzas to what is already one of the most extensive gluten-free menus available for a casual dining chain. This is good news to the estimated three million Americans diagnosed with celiac disease, as well as an additional seven million Americans who have a wheat intolerance or allergy and rely on gluten-free foods. While awareness of celiac disease is rising, an estimated 97 percent of those who have it remain undiagnosed3 .
Guidara explained that it took over a year of research and development to find just the right recipe for a brand that is known for its iconic pizza. "While we want to meet the needs of guests with allergies, we never forget that we are about great taste and choice, and that means developing new dishes that are healthful without sacrificing great flavor."
The company that was the first to develop deep-dish pizza in 1943 is still full of innovation. Uno Chicago Grill works closely with its Nutrition Advisory Board, which meets quarterly to discuss trends and solutions to improve the quality and nutritional value of its menu. The board includes world-class physicians with expertise in coronary disease, weight management, and other food/health related issues. Guidara oversees the Advisory Board and brings his expertise as a member of the Harvard School of Public Health Nutrition Roundtable.
The gluten-free pizza was originally tested at Uno Chicago Grill locations in Maine, Vermont, New Hampshire, Rhode Island and Massachusetts (excluding Worcester and Springfield/Holyoke).
According to the Gluten Intolerance Group, surveys show that about 15 to 25 percent of consumers report looking for gluten-free products, far more than need to.
Uno boasts a number of healthy firsts, including being the first national restaurant chain to eliminate artificial trans-fats and to increase menu and nutritional transparency via nutrition information centers located in their restaurants. The company's gluten-free menu has 20 items ranging from entrées, salads, sides and desserts. For guest convenience and safety, Uno clearly labels menu items with ingredients that are linked to the most common food allergies, such as fish/shellfish, soy, tree nuts/peanuts, egg, milk and wheat/gluten. Diners can also preview the menu and nutritional information online via the company's website at www.unos.com.
The company has invested more than $2 million in nutritional advancements since 2005 and, according to Guidara, will continue its commitment to providing delicious, fresh and healthful menu options for its guests.
About Uno Restaurant Holdings Corp.:
Based in Boston, Uno Restaurant Holdings Corporation includes more than 175 company-owned and franchised full-service units located in 28 states, the District of Columbia, Puerto Rico, South Korea, the United Arab Emirates, Honduras, and Saudi Arabia. The company also operates a consumer foods division, which supplies airlines, movie theaters, hotel restaurants, and supermarkets with both frozen and refrigerated private-label foods and branded Uno products. For more information, visit www.Unos.com.
- National Institutes of Health (http://celiac.nih.gov/)
- Health magazine, April 2008 issue.
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