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Press Releases Press Archive Press Kit

YOU ARE WHAT YOU EAT

Find Your True Pizza-nality - and Free Pizza - at Unos.com

BOSTON (September 27, 2006) - Prefer pepperoni over peppers on your pizza? Dig a deep dish over a thin-crust pie? Turns out your taste in 'za is tied to your true self, according to the experts at Uno Chicago Grill.

Just in time for National Pizza Month this October, Uno has unlocked the link between pizza preferences and personality. Visitors to Unos.com can find their true "Pizza-nality," and uncover their perfect pizza "sign." And in honor of this most important month in mozzarella, Uno will give visitors a coupon to try their personalized pizza for free, and one lucky pizza lover will win free pies for a year.

"What better way to celebrate National Pizza Month than by matching all Americans with their perfect pizza, and giving them one for free," said Frank Guidara, Uno Chicago Grill chief executive officer and head pizza-ologist. "There's no need to look to the stars to find yourself; this month your personality is written in the pizza."

Food Affects Mood
According to researchers at MIT, food choices can affect how we feel. They've found that the right food choices may make for a more contented individual. Feeding off this, Guidara and Uno hope pizza lovers will find happiness with their one true dough mate.

"We think the professors at MIT are on to something. Our online 'Pizza-nality' profile is designed to help you pick the perfect pie, so that every trip to Uno is a trip to pizza paradise."

Based in Boston, Uno Restaurant Holdings Corp. currently has a system of more than 200 company-owned and franchised full-service units. Uno Chicago Grill restaurants are located in 30 states, the District of Columbia, Puerto Rico, South Korea and the United Arab Emirates. The company also operates a consumer foods division which supplies airlines, movie theaters, hotel restaurants and supermarkets with both frozen and refrigerated private-label foods and branded Uno products. For more information, visit www.unos.com.

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