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Press Releases Press Archive Press Kit

UNO CHICAGO GRILL INTRODUCES STEAK VALUE GUARANTEE

New 16 oz. Steak Leads Spring Menu Expansion

BOSTON (April 15, 2003) – Today Uno Chicago Grill is introducing a 16 oz. Boneless New York Strip, its largest-ever steak meal, at all of its locations. The casual dining restaurant chain is so confident of the new item’s quality and how it will be received by Uno guests that founder and company chairman, Aaron Spencer, is issuing a personal satisfaction guarantee.

“We truly believe that we have the best food for the value. We challenge anyone to come in and try our new 16 oz. New York Sirloin. If you don’t agree that it is the best steak value anywhere, we’ll give you your money back,” proclaimed Spencer.

The suggested retail price of the new item is $13.99, the same price of the 14 oz. New York Sirloin Strip that it replaces on the menu. Uno steaks are center-cut, aged, well-marbled, closely trimmed, extra thick and lightly marinated. The new 16 oz. item complements four existing steak menu items: 10 oz. Top Sirloin, 8 oz. Petite Sirloin, Sirloin Tips and Grilled Shrimp & Sirloin. Each steak entrée is served with a choice of rice, fries, skinless bake or roasted vegetables, plus a house or Caesar Salad at half-price.

The personal satisfaction guarantee will be available at participating restaurants nationwide.

Other newly introduced menu items on the spring menu at Uno Chicago Grill locations include:

  • Seafood: Lobster Pie and Lobster & Shrimp Rolls (available in New England only)
  • Salads: House or Caesar topped with Grilled Chicken, Grilled Shrimp, Teriyaki Salmon, Sirloin Steak or Lobster and Shrimp
  • Appetizers: The popular Chicago Sampler, now with Onion Petals
  • Kid’s Menu: Kraft Macaroni and Cheese and Cotton Candy & Cherry Slush
  • Desserts: Strawberry Shortcake
  • Drinks: Mango Margarita, Paradise Punch and Lemon Drop Martini

“Our new spring menu highlights our Chicago grill heritage and our commitment to serving the best food around,” said Uno Chicago Grill Executive Chef Chris Gatto. “And, of course, customers can still get our world famous Chicago deep dish pizza.”

Based in Boston, Uno Restaurant Holdings Corp. currently has a total of 193 restaurants. The system includes 117 company-owned and 76 franchised Uno Chicago Grill restaurants located in 32 states, the District of Columbia, Dubai, Venezuela, Puerto Rico, Pakistan and Seoul, Korea. The company also operates a consumer foods division, which supplies airlines, movie theaters, hotel restaurants and supermarkets with both frozen and refrigerated private label foods and branded Uno products. For more information, visit www.unos.com.

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